Cynthia Rowley Spring 2010.

Who/What/Why: Cynthia Rowley's Spring 2010 Collection.

Location: Gotham Hall.

Celebs spotted: Designer John Bartlett, Jill Hennessy.

The Collection: Cynthia stayed true to her girly aesthetic with floral prints and classic,feminine silhouettes, with just a hint of sinister. There were bow details, and models sported retro shades, reminiscent of a 1950's Barbie. The dark side was subtle, evident only through sheer fabrics, slashed pants, and intentionally unraveled hems.

Hair: Bok-Hee Meixner/Redken [Hair was pulled into a messy ponytail "as if the model did it herself," and was contrasted with a super-structured front. Using a sponge cushion, she rolled the front section of the hair into a C-shaped side bang.]

Makeup:Makki/M.A.C [Eyes were washed from lid to brow with a true purple, which the artist acieved by mixing his own color with M.A.C Creme de Violet as the base. Tons of black liner, groomed brows with brown shadow and bare lips.]

The Takeaway: Very classic Rowley, while still being fun and new. More impressive than the collection if possible, was the venue. The mysterious, gothic feel of the location mixed with fairytale-ish music and dramatic, draped white fabric on the runway set a dreamlike stage. I've heard descriptions such as "Cinderella-like" and "Tim Burton-esque", both of which are spot-on.

pc. NYMAG