Saturday, September 19, 2009

Rosa Cha Spring 2010.


Who/What/Why: Alexandre Herchovitch's debut as head design for Rosa Cha, Spring 2010.

Location: Bryant Park Tents, Salon.

Celebs spotted: Sean Paul, Amerie, Chanel Iman walking the runway.

The Collection: Resort-inspired, almost retro collection that was a nod to old-school Hollywood glamour. High-waisted polka dot bikinis, tropical brights, and classic black & white in coverup minis, maillots, bikinis, and rompers. Showstoppers were the woven macrame-ish last looks, in vibrant neon hues.

Hair: Edward for Warren Tricomi. [Hair was slicked straight back and pulled into a high pony tail, then twisted and placed into a 40's inspired chignon and topped off with bright headwraps.]

Makeup: Philippe Chansel for M.A.C [A fresh, summer look was created with a wash of M.A.C Golden Lemon Pigment on eyes, inner rim lined with white pencil to emphasize shadow color, transparent lipgloss (M.A.C Slicked Pink).]

The Takeaway: I really liked the collection, but I wasn't wowed. Highlights were the woven onepieces...which were stunning in person. Still can't figure out what Sean Paul was doing there...

pc. NYMAG

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